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Fleet Wraps - The Marketing ROI Hack

Digital advertising comes in second only to word-of-mouth and referrals in competitive markets.

The shift to digital marketing doesn’t mean abandoning the tried and true methods of the past. Further, we believe that fleet graphics, often called wraps, business wraps, and mobile advertising, can offer your business the best marketing ROI benefits.

Fleet graphics are a bold alternative to traditional print marketing. Billboards tend to be in our peripheral while driving. You can demand the attention of potential clients by wrapping your company vehicles with your organization’s brand, contact info, and even campaign specific graphics. Then, you’ll be advertising to everyone on the road simply by going to and fro.

With over 50 years of industry experience, we’ve come to understand a few simple facts about the effectiveness of fleet graphics. First, depending on your driving habits, your brand could be seen by 30k-80k people every day. That’s 9 million impressions based on an average of 15,000 miles a year.

Yes, the numbers seem too good to be true, but how does it stack up to traditional marketing methods? Simply put, it raises the number of impressions you make on potential clients, in turn lowering your customer acquisition cost or CAC.

On average, a single person needs to see or hear your advertisement three times before they convert into a lead. That means you can’t run an ad on the radio, tv, or streaming service, one time. You’ll have to subscribe to their service on a recurring basis, and that means high recurring costs. Earless of your payables cycle, monthly, quarterly, or annually, your business is hemorrhaging money that could be put to more effective use.

With fleet graphics, your only recurring cost is maintenance. Utilizing our vinyl installation tactics, maintenance is simple. If your graphic is dinged, scraped, or otherwise damaged, in most cases, we are able to replace just the damaged piece.

The Best Graphics Company is the leading provider of Fleet Wrap design and installation services in Central Ohio, the Midwest region and beyond. Still have questions? Contact us today, or check out what our clients have to say about their experience with Best Graphics!


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