Brand awareness is critical for customers to trust and recognize the products and services of your business. Whether your business is a startup or well established, you could suffer a lack of sales if people are unaware of your existence. In such a competitive market, it can sometimes be difficult to stand out in the crowd. Here's how we think you should spend your marketing budget to generate brand awareness that can benefit the growth and success of your business.
Post on Social Media
Social media can be a cost-effective way for local businesses to generate brand awareness. Pick one or two platforms and focus on delivering a consistent and clear message about your business. Encourage engagement through the use of photos and videos people can like, comment on and share. Giveaways and contests within your local community are fantastic incentives to build brand awareness quickly, and boost social engagement. Use hashtags containing the name of your city or state for area locals to find and recognize you. If this seems like a lot, find a local professional like MediaLab that will get to know your business goals and utilize social media to help you reach them.
Reward Customers with Referral & Review Programs
Word of mouth through referral programs is one of the best ways for local businesses to boost growth, revenue, and brand awareness. Reviews are proven as the best way to rank your business higher on Google search and build trust. People are more likely to spread the word about your products and services if there is an added perk. You could offer discounts for each friend who signs up, service upgrades, gift cards, or credit toward premium services.
Generate Brand Awareness with Best Graphics Fleet Wraps
The next, and best step is getting your fleet wrapped by Best Graphics. By wrapping your fleet, you are guaranteeing that every single time an employee is out driving a car, whether they are on the way to a job, getting gas, or even going home, your business is being promoted to the local community.
Local businesses can benefit from building brand awareness with increased sales, higher profits, and greater influence in the marketplace. Best Graphics can help your business generate greater brand awareness with custom vehicle wraps to help you stand out in your market. Fleet wraps can be seen up to 77,000 times a day and form positive perceptions in the eyes of potential customers. Contact Best Graphics to discuss your business needs today.